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Guest Post: How Twitter is Blanding Branding

I am Pleased to present the following guest post by Kian Kaul, author of Stockholm on Branding and Marketing. Take it away, Kian: Kian Kaul on “How Twitter is Blanding Branding” These days every writer is their own brand, we’re constantly told in advice columns on mid-ranking marketing blogs and rushed non-fic titles […]